/* ===== Página Proyectos (landing de conversión) ===== */

.pj-eyebrow {
	margin: 0 0 0.6rem;
	font-size: 0.78rem;
	font-weight: 800;
	letter-spacing: 0.1em;
	text-transform: uppercase;
	color: var(--color-accent);
}

.pj-btn-lg {
	display: inline-flex;
	align-items: center;
	justify-content: center;
	gap: 0.5rem;
	padding: 0.95em 1.7em;
	font-size: 1.02rem;
}

.pj-btn-lg svg {
	width: 20px;
	height: 20px;
}

/* Cabecera */
.pj-hero {
	background:
		radial-gradient(circle at 90% 10%, rgba(217, 119, 6, 0.2), transparent 45%),
		linear-gradient(135deg, var(--color-footer-bg) 0%, #12305a 55%, var(--color-primary) 100%);
	color: #fff;
	padding: 3.5rem 0 4rem;
}

.pj-hero__grid {
	display: grid;
	grid-template-columns: minmax(0, 1.05fr) minmax(0, 1fr);
	gap: 3rem;
	align-items: center;
}

.pj-hero__title {
	font-family: var(--font-heading);
	font-size: clamp(2.1rem, 4.4vw, 3.4rem);
	line-height: 1.1;
	margin: 0 0 1.1rem;
	color: #fff;
}

.pj-hero__lead {
	font-size: clamp(1rem, 1.5vw, 1.15rem);
	line-height: 1.65;
	color: rgba(255, 255, 255, 0.86);
	margin: 0 0 1.75rem;
	max-width: 620px;
}

.pj-hero__actions {
	display: flex;
	flex-wrap: wrap;
	gap: 0.75rem;
}

.pj-hero .button--primary,
.pj-final .button--primary {
	background: var(--color-accent);
	border-color: var(--color-accent);
	color: #fff;
}

.pj-hero .button--primary:hover,
.pj-final .button--primary:hover {
	background: #b45309;
	border-color: #b45309;
}

.pj-hero__media img {
	display: block;
	width: 100%;
	height: auto;
	border-radius: 18px;
	box-shadow: 0 24px 50px rgba(0, 0, 0, 0.35);
}

.pj-checks {
	list-style: none;
	display: flex;
	flex-wrap: wrap;
	gap: 0.5rem 1.5rem;
	margin: 1.6rem 0 0;
	padding: 0;
	font-size: 0.92rem;
	color: rgba(255, 255, 255, 0.9);
}

.pj-checks li::before {
	content: '✓';
	margin-right: 0.45rem;
	color: #4ade80;
	font-weight: 800;
}

.pj-checks--dark {
	flex-direction: column;
	color: var(--color-text);
}

.pj-checks--dark li::before {
	color: var(--color-primary);
}

/* Franja de marcas */
.pj-brands {
	border-bottom: 1px solid var(--color-border);
	background: #fff;
}

.pj-brands p {
	margin: 0;
	padding: 1.1rem 0;
	text-align: center;
	font-size: 0.95rem;
	color: var(--color-text-light);
}

.pj-brands strong {
	color: var(--color-text);
}

/* Secciones */
.pj-section {
	padding: 4.5rem 0;
}

.pj-section--alt {
	background: var(--color-bg-alt);
}

.pj-head {
	max-width: 760px;
	margin: 0 auto 2.5rem;
	text-align: center;
}

.pj-head h2,
.pj-split h2,
.pj-form-aside h2,
.pj-final h2 {
	font-family: var(--font-heading);
	font-size: clamp(1.7rem, 3vw, 2.3rem);
	line-height: 1.2;
	margin: 0;
}

.pj-center {
	margin: 2.5rem 0 0;
	text-align: center;
}

/* Tipos de negocio */
.pj-cards {
	display: grid;
	grid-template-columns: repeat(3, minmax(0, 1fr));
	gap: 1.25rem;
}

/* Tarjeta de imagen completa con el texto sobre un degradado */
.pj-card {
	position: relative;
	display: flex;
	align-items: flex-end;
	min-height: 320px;
	border-radius: 16px;
	overflow: hidden;
	background: var(--color-footer-bg);
	color: #fff;
	isolation: isolate;
	box-shadow: 0 10px 26px rgba(16, 23, 58, 0.12);
	transition: box-shadow var(--transition), transform var(--transition);
}

.pj-card::after {
	content: '';
	position: absolute;
	inset: 0;
	z-index: -1;
	background: linear-gradient(180deg, rgba(10, 18, 40, 0) 25%, rgba(10, 18, 40, 0.55) 55%, rgba(10, 18, 40, 0.92) 100%);
}

.pj-card:hover {
	color: #fff;
	transform: translateY(-4px);
	box-shadow: 0 20px 40px rgba(16, 23, 58, 0.22);
}

.pj-card__img {
	position: absolute;
	inset: 0;
	z-index: -2;
	width: 100%;
	height: 100%;
	object-fit: cover;
	transition: transform 0.5s ease;
}

.pj-card:hover .pj-card__img {
	transform: scale(1.06);
}

.pj-card--top .pj-card__img {
	object-position: center top;
}

/* Imagen con franjas negras arriba/abajo: se amplía para ocultarlas */
.pj-card--zoom .pj-card__img {
	transform: scale(1.25);
}

.pj-card--zoom:hover .pj-card__img {
	transform: scale(1.3);
}

.pj-card__body {
	display: block;
	padding: 1.5rem 1.5rem 1.4rem;
}

.pj-card h3 {
	margin: 0 0 0.4rem;
	font-size: 1.3rem;
	color: #fff;
}

.pj-card p {
	margin: 0 0 0.9rem;
	color: rgba(255, 255, 255, 0.85);
	font-size: 0.93rem;
	line-height: 1.5;
}

.pj-card__more {
	display: inline-block;
	padding: 0.45em 1em;
	border-radius: 999px;
	background: var(--color-accent);
	color: #fff;
	font-weight: 700;
	font-size: 0.85rem;
	transition: background var(--transition);
}

.pj-card:hover .pj-card__more {
	background: #b45309;
}

/* Pasos */
.pj-steps {
	list-style: none;
	display: grid;
	grid-template-columns: repeat(4, minmax(0, 1fr));
	gap: 1.25rem;
	margin: 0;
	padding: 0;
	counter-reset: none;
}

.pj-step {
	position: relative;
	padding: 1.75rem 1.4rem 1.5rem;
	border-radius: 14px;
	background: #fff;
	border: 1px solid var(--color-border);
}

.pj-step__num {
	display: inline-flex;
	align-items: center;
	justify-content: center;
	width: 2.4rem;
	height: 2.4rem;
	margin-bottom: 0.9rem;
	border-radius: 50%;
	background: var(--color-primary);
	color: #fff;
	font-weight: 800;
}

.pj-step h3 {
	margin: 0 0 0.4rem;
	font-size: 1.08rem;
}

.pj-step p {
	margin: 0;
	color: var(--color-text-light);
	font-size: 0.93rem;
}

/* Qué incluye */
.pj-split {
	display: grid;
	grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);
	gap: 3rem;
	align-items: center;
}

.pj-split > div p:last-child {
	margin-top: 1rem;
	color: var(--color-text-light);
	font-size: 1.02rem;
}

.pj-head__lead {
	margin: 1rem 0 0;
	color: var(--color-text-light);
	font-size: 1.02rem;
}

.pj-includes {
	list-style: none;
	max-width: 1100px;
	margin: 0 auto;
	padding: 0;
	display: grid;
	grid-template-columns: repeat(2, minmax(0, 1fr));
	gap: 0.75rem 1.25rem;
}

.pj-includes li {
	padding: 0.85rem 1.1rem 0.85rem 2.6rem;
	border-radius: 10px;
	background: var(--color-bg-alt);
	position: relative;
}

.pj-includes li::before {
	content: '✓';
	position: absolute;
	left: 1rem;
	top: 0.85rem;
	color: var(--color-primary);
	font-weight: 800;
}

.pj-includes a {
	color: var(--color-text);
}

.pj-includes a:hover {
	color: var(--color-primary);
}

/* Banda WhatsApp */
.pj-band {
	background: var(--color-primary);
	color: #fff;
}

.pj-band__inner {
	display: flex;
	flex-wrap: wrap;
	align-items: center;
	justify-content: space-between;
	gap: 1.25rem;
	padding: 1.75rem 1.25rem;
}

.pj-band p {
	margin: 0;
	font-size: 1.08rem;
}

/* Formulario */
.pj-form-section {
	background:
		linear-gradient(180deg, #fff 0%, #fff 30%, var(--color-bg-alt) 30%);
	scroll-margin-top: calc(var(--header-h, 90px) + 1rem);
}

.pj-form-grid {
	display: grid;
	grid-template-columns: minmax(0, 0.85fr) minmax(0, 1.15fr);
	gap: 3rem;
	align-items: start;
}

.pj-form-aside > p {
	color: var(--color-text-light);
	font-size: 1.02rem;
}

.pj-call {
	margin-top: 1.5rem;
	font-weight: 600;
}

.pj-call a {
	color: var(--color-primary);
}

.pj-form-card {
	padding: 2rem;
	border-radius: 18px;
	background: #fff;
	box-shadow: 0 24px 50px rgba(16, 23, 58, 0.12);
	border-top: 5px solid var(--color-accent);
}

.pj-form-card .form-field label {
	color: var(--color-text);
}

.pj-form-card select {
	width: 100%;
	padding: 0.7rem 0.8rem;
	border: 1px solid var(--color-border);
	border-radius: var(--radius);
	background: #fff;
	font: inherit;
}

.pj-form-card .button--primary {
	width: 100%;
	padding: 1em;
	font-size: 1.05rem;
	background: var(--color-accent);
	border-color: var(--color-accent);
}

.pj-form-card .button--primary:hover {
	background: #b45309;
	border-color: #b45309;
}

/* Videos */
.pj-videos {
	display: grid;
	grid-template-columns: minmax(0, 2fr) minmax(0, 1fr) minmax(0, 1fr);
	gap: 1.25rem;
	align-items: start;
}

.pj-video {
	display: flex;
	flex-direction: column;
	gap: 0.5rem;
}

.pj-video__play,
.pj-video iframe {
	position: relative;
	display: block;
	width: 100%;
	padding: 0;
	border: 0;
	border-radius: 14px;
	overflow: hidden;
	background: #000;
	cursor: pointer;
}

.pj-video--video .pj-video__play,
.pj-video--video iframe {
	aspect-ratio: 16 / 9;
}

.pj-video--short .pj-video__play,
.pj-video--short iframe {
	aspect-ratio: 9 / 16;
}

.pj-video__play img {
	width: 100%;
	height: 100%;
	object-fit: cover;
	opacity: 0.9;
	transition: opacity var(--transition), transform 0.4s ease;
}

.pj-video__play:hover img {
	opacity: 1;
	transform: scale(1.03);
}

.pj-video__icon {
	position: absolute;
	top: 50%;
	left: 50%;
	width: 68px;
	height: 48px;
	margin: -24px 0 0 -34px;
	border-radius: 14px;
	background: #ff0000;
	box-shadow: 0 6px 18px rgba(0, 0, 0, 0.35);
}

.pj-video__icon::after {
	content: '';
	position: absolute;
	top: 50%;
	left: 50%;
	margin: -10px 0 0 -6px;
	border-style: solid;
	border-width: 10px 0 10px 17px;
	border-color: transparent transparent transparent #fff;
}

.pj-video__link {
	font-size: 0.88rem;
	font-weight: 600;
	color: var(--color-primary);
}

.pj-btn-yt {
	border-color: #ff0000;
	color: #c00;
}

.pj-btn-yt:hover {
	background: #ff0000;
	border-color: #ff0000;
	color: #fff;
}

/* FAQ */
.pj-faq {
	max-width: 880px;
}

.pj-faq__item {
	border: 1px solid var(--color-border);
	border-radius: 12px;
	background: #fff;
	margin-bottom: 0.75rem;
}

.pj-faq__item summary {
	padding: 1.1rem 1.35rem;
	font-weight: 700;
	cursor: pointer;
	list-style: none;
	position: relative;
	padding-right: 3rem;
}

.pj-faq__item summary::-webkit-details-marker {
	display: none;
}

.pj-faq__item summary::after {
	content: '+';
	position: absolute;
	right: 1.35rem;
	top: 50%;
	transform: translateY(-50%);
	font-size: 1.4rem;
	color: var(--color-primary);
}

.pj-faq__item[open] summary::after {
	content: '–';
}

.pj-faq__item p {
	margin: 0;
	padding: 0 1.35rem 1.2rem;
	color: var(--color-text-light);
}

/* Cierre */
.pj-final {
	background: linear-gradient(135deg, var(--color-footer-bg), var(--color-primary));
	color: #fff;
	text-align: center;
	padding: 4rem 0;
}

.pj-final h2 {
	color: #fff;
	margin-bottom: 0.75rem;
}

.pj-final p {
	color: rgba(255, 255, 255, 0.85);
	margin: 0 0 1.75rem;
	font-size: 1.08rem;
}

.pj-final .pj-hero__actions {
	justify-content: center;
}

/* Responsive */
@media (max-width: 1024px) {
	.pj-cards {
		grid-template-columns: repeat(2, minmax(0, 1fr));
	}

	.pj-steps {
		grid-template-columns: repeat(2, minmax(0, 1fr));
	}

	.pj-videos {
		grid-template-columns: repeat(2, minmax(0, 1fr));
	}

	.pj-video--video {
		grid-column: 1 / -1;
	}
}

@media (max-width: 860px) {
	.pj-hero__grid,
	.pj-split,
	.pj-form-grid {
		grid-template-columns: minmax(0, 1fr);
		gap: 2rem;
	}

	.pj-hero {
		padding: 2.5rem 0 3rem;
	}

	.pj-section {
		padding: 3.25rem 0;
	}

	.pj-form-card {
		padding: 1.4rem;
	}
}

@media (max-width: 600px) {
	.pj-cards,
	.pj-steps,
	.pj-includes {
		grid-template-columns: minmax(0, 1fr);
	}

	.pj-card {
		min-height: 260px;
	}

	.pj-hero__actions .button {
		width: 100%;
	}

	.pj-band__inner .button {
		width: 100%;
	}
}